Hi everyone! We have recently started using email marketing to promote our business and I am looking for a good email tracking tool. I want to understand what factors are important when choosing an email tracker. For example, how do I know who opened our email and clicked on the link? I have heard about various tools but I am not sure which is best for business in 2024. What features do you consider must-have? I would love to hear your experience.
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I also use Snov.io and agree with the previous comment. It is especially useful that you can schedule emails for the future if you need to send them at a specific time. I use this to avoid sending emails outside of business hours. This is a great way to increase the likelihood of an email being opened. Real notifications about who opened your email give you insight into what is working and what is not.